Opportunity: Launch a new fragrance company based in Detroit, MI

Solution: Built an e-commerce website, launched social channels, developed content calendar, ads and created an optimization schedule for all marketing

Role: Brand Manager

We worked with Sfumato to develop a 12-month sales goal with the idea of transforming the way customers “smell” fragrances online. This involved creating vibrant ads, videos, content & photography showcasing the process and each ingredient, allowing users to visually connect with the aroma.