How it’s done

After the project brief was delivered I conducted a full website audit, analyzed UI/UX gaps, and built a data-backed content strategy centered on real customer personas. Then mapped audience needs to trending EV search phrases, to help ensure that Ford’s educational content aligned with the questions, hesitations, and motivations of EV curious buyers. Using Miro as the collaborative workspace, to guide global teams through wireframes, message architecture, and content flow, this ensured every decision reflected both the customer journey, results from data and Ford’s mission to lead the EV movement.

This work resulted in the creation of eight new, persona-driven web pages that clearly explained EV technology, ownership, charging, and benefits—transforming complex information into accessible content that built trust and confidence. Beyond the new pages there were 5,000 owner support articles that needed to be updated and optimized establishing a scalable framework that improved search visibility, reduced friction for current owners, and advanced Ford’s position as an authoritative resource in the EV space. By combining UX insights, KPI analysis, SEO strategy, and cross-functional collaboration, this helped Ford deliver a more intuitive, educational, and customer-centric digital experience for both potential and existing EV drivers.